The drinkers of Murray Hill Club Whiskey were, in accordance with Joseph's vision, people of discriminating taste and mature judgment. Magnus actively introduced his whiskey into the leading bars, hotels, cafes, and groceries of his day. Local newspapers were peppered with advertisements for this new whiskey, which quickly earned great acclaim. He encouraged readers to sample just a taste, for “give this whiskey a trial once, and you'll take no other brand.”

Belle Meade Reserve is the premium expression of the multi-award-winning Belle Meade Bourbon, crafted to meet the growing demand among aficionados for elite, high-proof bourbon. Our distillers identify certain superior barrels from the Belle Meade inventory and combine them into separate batches that yield a richer, more robust, higher-proof bourbon that compounds and enhances the character, flavor, and feel of its source. This painstaking process ensures that each small batch of Belle Meade Reserve will be utterly singular, and singularly pleasing. Belle Meade Reserve is a bold, high-rye-content bourbon ideal for those who appreciate the finer points of the distiller's art, but equally accessible to anyone who enjoys the taste of whiskey straight from the barrel. Its strong, supple flavor distinguishes every glass—whether you serve it neat, on the rocks, or with a splash of water. And where other bourbons might recede when combined with mixers, Belle Meade Reserve's high bottling proof and mouthwatering flavor ensure that it will enliven any cocktail.